Author: Charlene Yared-West, Fresh Living Magazine, December 2009, p50.
Author: Charlene Yared-West, Fresh Living Magazine, December 2009, p82.
Author: Charlene Yared-West, Fresh Living Magazine, October 2009, p98.
Author: Charlene Yared-West, Fresh Living Magazine, July 2009, p92.
Author: Charlene Yared-West, Fresh Living Magazine, January/February 2009, p98.
In 2009, I worked as part of a creative team as the copywriter for Unuka Skincare products. From thoroughly researching each product, to interviewing the creator of the line, copy was written according to specific requirements and creative guidelines. What follows is the brochure for the skincare range, featuring product copy and introductory poetry pages. Please… Continue reading Unuka Skincare Range
In 2007, 2008 and 2009, I worked for Development Works as a writer, editor and content manager. I wrote and edited articles for Development e-News, a bi-monthly e-newsletter. I also edited research papers, tender proposals and annual reports for clients of Development Works. Here are examples of Development e-Newsletters composed in 2007, 2008 and 2009. Click… Continue reading Development Works Newsletters
The joy that comes from creating something from nothing can be deeply fulfilling. Charlene Yared speaks to ordinary South Africans about how they transformed the ordinary into the extraordinary.Backyard holiday funNo matter where they are, the Alberts manage to make an exciting adventure for their children, even if it’s just at home. Transforming their backyard… Continue reading Make Something Out Of Nothing
Charlene Yared talks to three strong women who share what they did to overcome breast cancer and how it changed the way they lived their lives, forever. BATTLING IGNORANCE: Mandithiza Pikoli (29), diagnosed at 26“I thought I knew who I was before cancer, but in truth, I had no idea. I didn’t realise how much… Continue reading The Proud Survivors
We’ve all been there when a friend bellows; “I’m so fat!” Or, “OMG, I’m such a pig, I can’t believe I ate all the chocolate pralines!” We often fall into the trap of badmouthing our bodies and eating habits when in the company of other women. It’s easy for us to get swept up in… Continue reading Seven Diet Dialogues Decoded